Client : Third Wave Coffee
Tonic Design Studio
Coffee Made Easy
The world of specialty coffee runs the risk of being confusing and technical, so we ensured that both the website and the products were easy to navigate for amateurs and aficionados alike. Sections like the coffee quiz, coffee for everyone and brewing guides were included to put even first-time coffee drinkers at ease. The colour palette and typography were in line with the brand language and worked cohesively, resulting in a well-rounded consumer touchpoint. The dynamic website flow worked seamlessly across all screens and devices.
Capturing the Cafe
Their positioning statement—‘building communities over coffee’—was brought to life with brand illustrations peppered throughout the website. Our website copy helped clearly bring out the brand ethos and overall vibe. The shop pages were simple, effective and well-categorised. Descriptions for the products were worded to be rich and evocative, boosting interest. We used photography to further the feeling of community, camaraderie and care that the Third Wave Coffee brand stands for. All in all, our website felt just like a good Third Wave brew—fresh, clean and delightful.