Client : Third Wave Coffee
Third Wave Coffee came to us to create packaging for a new, one-of-a-kind product they were launching—instant Vietnamese Coffee.
To design packaging for a product that not only transported the drinker to a cafe but, more specifically, made them feel like they were in one in Vietnam.
Third Wave Coffee loved the idea of people enjoying cafe-style coffee (especially their Vietnamese Latte) from the comfort of their homes. Combining this narrative with a sense of travel, we built a distinctive design that drew from Vietnamese motifs, layering it with the familiar comfort of Third Wave’s branding.
We used colours to distinguish different flavours, drawing from the varied taste profiles as inspiration. For technical reasons, this product didn’t end up on store shelves, but it’s one we love nonetheless!