Client : LiveLaughLove
Our design and illustration revolved around the fact that any person, even a seemingly happy, functional one, can experience mental health issues. We ensured our illustration style was light and pleasant without taking away from the gravity of the cause.
We leveraged LiveLaughLove’s brand colours to create a bright palette that complemented the tonality of the content. The background pattern was a visual metaphor for waves of emotions and mood. Our illustrations avoided stereotypical depictions of mental health while engaging a wide range of age groups.