Client : Women’s Fund Asia Limited
Highlighting Strength and Solidarity
Our biggest source of inspiration for the logo and visual language was the strength and solidarity in the work that WFAL does. The W is formed by the coming together of their four strong pillars: 1. Grant-making 2. Advocating, Influencing & Alliance Building for Resource Justice 3. Linking & Learning 4. Feminist Organisation Development. The intersection is where the magic happens. The solid blocks of colours and overlaps have directly evolved from WFA’s branding and the straight lines and triangle layer them with integrity.
Realness and Reliability
Clean, dependable type and a reduced colour palette were used to emphasise the reliability of the organisation. We included rounded corners to both the form and the typography to soften the logo and add an organic touch.