The pandemic called for innovation for many daily tasks to prevent the spread of infection. Safe and Swasth did exactly that with Helping Hand, the contactless safety tool that they needed branding for.
To create a visual language for Helping Hand that conveyed valuable information in a clean, crisp and friendly way.
Safe and Swasth’s Covid key is a multi-functional tool that was super-handy during a time that was scary for most people. We aimed to convey its utility while allaying fears that potential consumers might have had.
Mood & Tonality
We designed a branding style that was easy to comprehend and remember. The smooth lines and classic colours helped build an identity that was based on a mixture of seriousness, safety and simplicity.