Many women enrolled in the Godrej Salon-i programme across the country. However, most applicants had hardly left their neighbourhoods or their home state. Godrej needed a creative fix to help the applicants feel just a little less alien to each other.
To help the participants of the Godrej Salon-i programme break the ice, learn a bit about the different states they come from and build a bond over a fun activity.
Inspired by the many memory games of our youth, we conceptualised India Jaano — a game that attempted to bridge that gap in exposure while creating new relationships.
Breaking the Ice
The game was played in teams to encourage discussion. A large central board with an illustrated map of India served as the centrepiece of the game, functioning as both a team demarcator and as an additional conversation starter.